Outdoor signs and large-format billboards

OUTDOOR SIGNS

A clear message on a large display surface

More than two hundred years have passed since the outdoor signs - posters began to get placed in public places throughout the world. Prisma Art has completed projects in outdoor signing and billboards. Many of the structures are located on highways and rooftops.
Outdoor signs - billboards are mainly placed in shopping streets and places where a proper sign placement is possible. However there are some limitations.
The position, fixing, lighting and requirements applicable to the particular installation need confirmation before construction. The display content and visual message are considered together with the actual setting.
In outdoor signs – billboards, there are many types, ranging from small size to large size boards. Those big are called billboards. The characteristics of these signs are the size (which determines the importance of each tag), colors (usually chosen to be bold), realistic images (to attract the attention of passers-by), and the use of product photos. In these outdoor signs and posters, the short advertising texts dominate, so the people won’t be tired and get the message directly. The product name is highlighted in big bold letters. Finally, the repetition and boldness, achieve efficient mapping message to the prospective consumer.
In our portfolio presentation you can see many types of outdoor signs - billboards which adorn the facades of shops and commercial vehicles.

Designing for the actual viewing conditions

A large surface does not need to be filled with information. Viewers may be some distance away or see the message only briefly. Identify the essential name or idea and consider whether the photograph, colours and words support it. The artwork should be reviewed in the proportions of the proposed construction rather than only on a computer screen. Photographs of the surroundings are useful too: neighbouring buildings, existing signs and obstructions affect how the display is seen.

For work in Athens or another part of Greece, tell Prisma Art the proposed location and available dimensions. Trivision signs offer a different approach to alternating messages, while pylon signs use a different signage arrangement. These options should not be treated as interchangeable without considering the site. Placement, lighting, fixing and the applicable requirements need confirmation before construction. Completed projects provide references for a discussion, not automatic approval for a new outdoor installation. This distinction keeps the conversation focused on a workable application and helps separate the visual idea from the practical conditions that determine whether it is suitable.

Questions about an outdoor display project

How much text should a billboard contain?

Physical dimensions are not the only consideration. Viewing distance and the time available to read the message influence how much information is practical.

Can I use a small image found online?

It should not be assumed suitable without assessment. The file needs review against the final dimensions, printing requirements and viewing distance.

Can the same artwork be used at another size?

It may be adapted, but proportions and content hierarchy change. A new check helps keep the main message clear.

Can a display be installed at any location?

Not without assessment. Site suitability, fixing and applicable requirements need confirmation for the particular project.